Survey: Women More Likely than Men to Crush on “Out of League” Homes

By Ilan Joseph, Broker, ABR®, e-PRO®, AMP® | TopTorontoAgent.ca
February 14, 2014 | © All rights reserved
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Just in time for Valentine’s Day, Realtor.com released its results of a survey which reveal that men and women are not created equally in Real Estate love.

At least when it comes to shopping for a home, it appears that men and women ‘crush’ on homes differently. A home crush is defined as a desire to visit the home again either online or in person. "We conducted the survey to see how searching for 'the one' in real estate correlates to searching for 'the one' in love and found that they are very similar,” says Barbara O'Connor, chief marketing officer at Realtor.com, “Buyers have to evaluate crushes based on turn ons and offs and whether the homes is in their league, so they often find themselves spending a good amount of time checking out their crush online.”

Majority of those surveyed said they have crushed on a house before

69% of respondents said they have crushed on a home while only 31% said they have yet to find the one worthy enough of love. The data suggests another similarity between real estate love and romance is that men tend to move from one crush to another quite easily while women were more likely to stick to a crush and get far more excited for appliances and fixtures. The front and back yard was where women and men seemed to be most similar with both sexes listing it high on their turn-on list.

Of those who had a crush on a home

Women were more likely to crush on homes that were out of their league financially. Women: 41% said their home crush was out of their budget 59% said their home crush was within their budget Men: 30% said their home crush was out of their budget 70% said their home crush was within their budget

How often men and woman establish a new crush on a home

Women: 29% said they crushed on a new home every week 29% said they crushed on a new home every month 17% said they crushed on a new home every three months Men: 36% said they crushed on a new home every week 19% said they crushed on a new home every month 15% said they crushed on a new home every three months

Biggest turn ons for those who crushed

Women: 54% said that outdoor living spaces make them fall in real estate love. 42% said open floor plans. 29% look for curb appeal. 29% get excited for updated appliances and fixtures. Men: 46% said that outdoor living spaces make them fall in real estate love. 40% said garages. 35% look for curb appeal. 30% said open floor plans.  

If you have any questions about the home buying process or would like some information about the Toronto, Vaughan or Thornhill real estate market, feel free to contact me.

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    Ilan Joseph is a Real Estate Broker with Sutton Group and is co-founder of a 10-person award-winning Toronto, Thornhill and Vaughan real estate team. You can find him on LinkedIn, Twitter, YouTube and Google+. For over 10 years, Ilan has provided more than 1550 buyers and sellers valued advice and service, enabling them to reach their real estate goals. He’s kind of like the Bruce Willis of real estate.