- You’re looking for a yes man.Those of you who know me and have worked with my team understand that we’re here to ensure you reach all your real estate goals. We have a wide range of market knowledge and the experience that people look for when buying or selling a home. Unfortunately, we’re not very good at doing things that are counter-productive or have been proven to be ineffective, so if you’re looking for someone who’s not going to ask any questions and just do as you suggest, well, maybe we’re not the right people to hire.
- You’re looking for someone to tell you what you want to hear. Who doesn't love hearing spectacular claims that are often more a fairy-tale than something grounded in reality? We’re all dreamers, but even dreamers often need a wakeup call. “Hi, my name is Ilan Joseph and I am your wakeup call.” If you tell me your home is worth $1,000,000 but in reality you’d be lucky to get $800K for it, you’ll hear it from me. If you think your beloved burnt-orange walls is something to be adored, I’ll be there with a can of paint and a brush to tell you otherwise. I understand the truth can sometimes hurt but my job is to help you achieve your real estate goals, not coddle you.
- You’re looking for someone who will just throw your listing on MLS. In a city of 39,000 Realtors, there simply is no shortage of agents who will offer you discounted rates just to get your listing. The discounted rate gives them no budget for marketing so you can expect that they’ll put your listing on MLS and pray that someone walks through that door. And while MLS is great, it isn’t enough to generate the demand you need to attain the highest sold price possible. I strongly believe that by custom tailoring a marketing plan to bring to light your homes strengths, you can expect to have more buyers view your home and have it sold faster and for more money. If you’re looking for the cheapest agent in town to just put your home on MLS, we’re just not the right people for you.
If you have any questions about the home selling process or would like some information about the Toronto, Vaughan or Thornhill real estate market, feel free to contact me.
Ilan Joseph is a Real Estate Broker with Sutton Group and is co-founder of a 10-person award-winning Toronto, Thornhill and Vaughan real estate team. You can find him on LinkedIn, Twitter, YouTube and Google+. Since 2002, Ilan has provided more than 1750 buyers and sellers valued advice and service, enabling them to reach their real estate goals. He’s kind of like the Bruce Willis of real estate.